Rachel Litner is a seasoned professional with more than 25 years of journalism, public relations and marketing expertise. She is founder and president of Rachel Litner Associates (RLA), a culinary and home public relations agency that specializes in publicity campaigns, media outreach and trade shows/special events. Before establishing RLA in 1996, Rachel held a variety of positions at CIT, Conair Corporation, Fairchild Publications (Home Furnishings Daily) and Harcourt Brace Jovanovich, a publishing corporation. Her broad-based background as a magazine editor, in-house PR executive, and an agency principal gives Rachel a unique perspective of the needs and nuances of the media. Having worked both sides of the "PR fence," Rachel understands the fine art of balancing press demands with client needs.